Heather @mrsdsoddities
If you are not a representative of Brain Food Industries, and/or are not looking to hire a social media professional/ digital content wiz, please disregard this thread.
Heather @mrsdsoddities
I have been following Alton Brown on social media for a while now and believe myself to be, if not expert, at least highly proficient at recognizing his style and online voice. I am also fairly good at recognizing his actual voice, but most fans are. I am basing my understanding of the job on my interpretation of "do more, better", in which case, I believe I could easily handle the more labor-intensive aspects of maintaining a basic social media presence as well as impersonal marketing campaigns; which would allow Mr. Brown more time to focus on interaction with fans, more personal social media content, and new creative endeavors. I also know that there are other platforms available, some of which require more effort in content creation. I am familiar with all of the current platforms and enjoy learning about new ones as they arrive on the scene. I understand the image and design requirements of each and am able to manage scheduling and campaigns. Finally, I have a thorough understanding of social media analytics; how to read, interperet, and use them to inform future social media use.
Heather @mrsdsoddities
When I graduated from school, there was no such thing as a "social media professional" or a "digital content wiz", which may seem like a disadvantage however, what it offers is a whole lot of perspective. We were making digital content, even back then. While the methods of delivery have changed, general marketing and design principles do not. I believe in the power of brand identity style guides and their implementation across platforms. I have been using Adobe design software since the early 90's and have watched the internet grow and change. I know that it can be unpredictable, and I wouldn't assume to be able to tell you what type of marketing strategy you'll need five years from now, but I know how to use the tools available to find that information and learn the techniques needed. I am also a strong believer in continuing education and professional development courses.
Heather @mrsdsoddities
After reflecting on my own education, and raising three children in the public school system, I have become a strong proponent of education reform and alternative education. I mention this because, while most people think of Alton Brown as a chef or entertainer (obviously strong talents), I think his greatest strength is as an educator. I once heard him say that "laughing brains are more absorbent" and that has stuck with me and heavily informed my understanding of the Alton Brown brand. Even if this is not the direction you are intending to take, I would encourage leaning heavily that way and would be delighted at the opportunity to push that agenda whenever possible. I am also a strong supporter of ridiculous cooking methods.